SPOTLIGHT IN WOMAN’S DAY MAGAZINE
Avon is mentioned as a work-at-home job option that is perfect for someone with an entrepreneurial spirit, lots of energy and a love of meeting new people. With Avon, you can organize get-togethers to sell a variety of products, work as much or as little as you want and see profit based on how much you sell.This feature ran in Woman’s Day’s October 2012 issue and generated a total of 16,335,497 impressions.
AVON FOUNDATION FOR WOMEN COVERAGE
Avon Walk for Breast Cancer Santa Barbara:
Fergie, global ambassador for the Avon Foundation for Women, was a special guest at the tenth annual Southern California Avon Walk for Breast Cancer in Santa Barbara, CA, on Sunday, September 23 where she announced a total of more than $3 million in initial grants. Below is initial coverage of the Santa Barbara Walk, including some early photos of Fergie’s appearance. The Avon Foundation released an MNR today and will provide full coverage of Fergie in next week’s report.Fergie Coverage
RadarOnline.com / September 23, 2012 / 1,837,597 Unique visitors per month – A photo of Avon Foundation for Women Global Ambassador Fergie at the Avon Walk for Breast Cancer Santa Barbara was featured in “Hot Pix.NewsPress.com / September 24, 2012 / 13,982 Unique visitors per month – Details about the Avon Walk for Breast Cancer Santa Barbara were highlighted in “Making strides: Singer Fergie once again celebrates with Avon Walk finishers.
MSN.com (Wonderwall) / September 23, 2012 / 13,860,958 Unique visitors per month – A photo of Avon Foundation for Women Global Ambassador Fergie at the Avon Walk for Breast Cancer Santa Barbara was featured in “Week in Photos for Sept. 28, 2012.
MSN.com (Entertainment) / September 23, 2012 / 4,674,233 Unique visitors per month – A photo of Avon Foundation for Women Global Ambassador Fergie at the Avon Walk for Breast Cancer Santa Barbara was highlighted in “Fergie At Avon Walk For Breast Cancer Santa Barbara.
EOnline.com / September 23, 2012 / 4,607,586 Unique visitors per month – A photo of Avon Foundation for Women Global Ambassador Fergie at the Avon Walk for Breast Cancer Santa Barbara was featured in “Fergie.”
General Santa Barbara Walk Coverage
KTLA-TV (Los Angeles CW) / September 19, 2012 / 136,675 Viewers – The fundraising efforts of “Team Dr. Tanya Altmann,” a group participating in the Avon Walk for Breast Cancer Santa Barbara, were featured on “KTLA 5 Morning News at 7 AM.”KTLA.com / September 19, 2012 / 414,052 Unique visitors per month – The fundraising efforts of Team Dr. Tanya Altmann, a team participating in the Avon Walk for Breast Cancer Santa Barbara, were featured in “Avon Walk for Breast Cancer.”
KSBY-TV (Santa Barbara NBC) / September 21, 2012 / 8,665 Viewers – Details about the Avon Walk for Breast Cancer Santa Barbara were highlighted on “KSBY News Daybreak at 6 AM.”
KEYT-TV (Santa Barbara ABC)/ September 21, 2012 / 2,108 Viewers – Program Director Eloise Caggiano was interviewed live in studio in a feature story about the Avon Walk for Breast Cancer Santa Barbara on “Fox News Rising 8 AM.”
BHCourier.com / September 21, 2012 / 6,982 Unique visitors per month – Dr. Stanley J. Zusman, a participant in the Avon Walk for Breast Cancer Santa Barbara, was featured in “Local Doctor Is ‘Official Podiatrist’ For Weekend Breast Cancer Walk.”
The Mount Airy News (Mount Airy, NC) / September 19, 2012 / 11,017 Circulation and MarinIJ.com / September 21, 2012 / 79,146 UMVs – Details about the Avon Walk for Breast Cancer Santa Barbara were featured in “Avon Foundation awards grant for Marin breast cancer study.” The story also ran online.
KEYT.com / September 21, 2012 / 30,061 Unique visitors per month – Details about the Avon Walk for Breast Cancer Santa Barbara were featured in “Avon Walk for Breast Cancer.”
KSBY-TV (Santa Barbara NBC) / September 21, 2012 / 11,619 Viewers – B-roll and details about the Avon Walk for Breast Cancer Santa Barbara were featured on “KSBY News Daybreak at 5 PM.”
KEYT-TV (Santa Barbara ABC) / September 22, 2012 / 2,275 Viewers – President of the Avon Foundation for Women Carol Kurzig was interviewed in a feature story about the Avon Walk for Breast Cancer Santa Barbara on “KEY News at 11 PM.”
KCOY-TV (Santa Barbara CBS/FOX) / September 23, 2012 / 5,001 Viewers – Program Director Eloise Caggiano was interviewed in a feature story about the Avon Walk for Breast Cancer Santa Barbara on “Central Coast News at 10 PM.”
KCOY.com / September 23, 2012 / 29,732 Unique visitors per month – Details about the Avon Walk for Breast Cancer Santa Barbara were highlighted in “Thousands Walk To Support The Search For a Cure.”
NewsPress.com / September 23, 2012 / 13,982 Unique visitors per month – Program Director Eloise Caggiano was interviewed in a feature story about the Avon Walk for Breast Cancer Santa Barbara in “Walk raises $4.7 million to fight breast cancer.”
KEYT-TV (Santa Barbara ABC) / September 24, 2012 / 10,507 Viewers – Program Director Eloise Caggiano, Avon Foundation for Women Global Ambassador Fergie and details about the Avon Walk for Breast Cancer Santa Barbara were featured on “KEY News at 6 PM.”
KCOY-TV (Santa Barbara CBS) / September 24, 2012 / 3,284 Viewers – Program Director Eloise Caggiano was interviewed in a feature story about the Avon Walk for Breast Cancer Santa Barbara in “Central Coast News at 7 AM.”
Avon Walk for Breast Cancer (Upcoming Walks):
NJHerald.com / September 17, 2012 / 46,745 Unique visitors per month – A dude ranch party fundraiser benefiting the Avon Walk for Breast Cancer New York was featured in “Party With A Purpose set for Sept. 22.”MyCentralJersey.com / September 18, 2012 / 99,081 Unique visitors per month – The personal stories of Kristi Dauernheim and Lori Dribbo, participants in the Avon Walk for Breast Cancer New York, were featured in “Happy birthday: On their special day, they give to others.”
Marin Independent Journal (San Rafael, CA) / September 21, 2012 / 27,027 Circulation – A fashion show fundraiser benefitting the Avon Walk for Breast Cancer Charlotte was featured in “Fashion for Hope benefit show is set for Oct. 6 at Museum Annex.”
ElizabethSteet.com / September 20, 2012 / 42,385 Unique visitors per month – Program Director Eloise Caggiano was interviewed in a feature story about the Avon Walk for Breast Cancer New York in “Many the Miles.”
Cincinnati Enquirer (Cincinnati, OH) / September 20, 2012 / 146,511 Circulation – The fundraising efforts of Linda Carroll and Diane Nolan, participants in the Avon Walk for Breast Cancer Charlotte, were featured in “Jean Day shows teachers' breast cancer support.”
Kentucky Enquirer (Cincinnati, OH) / September 20, 2012 / 21,495 Circulation – As a result of Cincinnati Enquirer syndication, The fundraising efforts of Linda Carroll and Diane Nolan, participants in the Avon Walk for Breast Cancer Charlotte, were highlighted in “Jean Day shows teachers' breast cancer support.”
DailyCampus.com / September 20, 2012 / 21,495 Unique visitors per month – The personal story of Nicole Saglimbene, a participant in the Avon Walk for Breast Cancer New York, was featured in “Student walks to raise money to fight breast cancer.”
Cabinet.com / September 21, 2012 / 15,334 Unique visitors per month – A cider stand fundraiser benefiting the Avon Walk for Breast Cancer Boston was featured in “Hollis Old Home Days draws hundreds.”
WCCB-TV (Charlotte FOX) / September 21, 2012 / 11,661 Viewers – Operations Manager Maggy Jones and Walkers Billie and Hillary Fleming were interviewed live in studio in a feature story about the Avon Walk for Breast Cancer Charlotte on “Fox News Rising 8 AM.”
EveSun.com / September 24, 2012 / 19,809 Unique visitors per month – Details about the Avon Walk for Breast Cancer New York were featured in “Local woman takes part in Avon breast cancer walk in New York City.”
Breast Cancer Crusade:
Star-News (Wilmington, NC) / September 19, 2012 / 39,058 Circulation – An art fundraiser benefitting the Avon Foundation for Women Breast Cancer Crusade was featured in “Artists asked to aid cancer fundraiser.” The story also in print.StarNewsOnline.com / September 19, 2012 / 203,790 Unique visitors per month – In a digital version of a print story, the personal stories of Kristi Dauernheim and Lori Dribbo, participants in the Avon Walk for Breast Cancer New York, were featured in “Happy birthday: On their special day, they give to others.”
Fundraising Products:
LifeGoesStrong.com (Style) / September 25, 2012 / 264,348 Unique visitors per month – The Breast Cancer Ear Buds and the Breast Cancer Crusade Pin were highlighted in a breast cancer product round-up titled “Shop to Support Breast Cancer Awareness.”Health / October, 2012 / 1,370,770 Circulation –The Nailwear Pro Nail Enamel in Pink Power was highlighted in a breast cancer product round-up titled “Think Pink.”
Better Homes and Gardens / October, 2012 / 362,012 Circulation –The Breast Cancer Earbuds were featured in a breast cancer product round-up titled “Stylish Support.”
Self / October, 2012 / 1,528,041 Circulation –The Nailwear Pro Nail Enamel in Pink Power was highlighted in a breast cancer product round-up titled “Live pink while you're...”
AVON REPRESENTATIVE COVERAGE
Jamaica Observer September 24, 2012 (Impressions: 314,296)Avon Representative Claudette Walters has endured many struggles in her life, including losing a son in a motor vehicle accident and losing her home in a fire within three years. In need of a job, the single mother looked to Avon to start her life over. Since joining Avon, she has moved her family out of a wooden structure she was living in after the fire into a large five-bedroom house she purchased in a nice residential community. She has just recently returned from a cruise to Alaska which was paid for by Avon and was promoted to the highly coveted post of Senior Executive Unit Leader. "I know the life that I am coming from and what I really wanted from Avon,” says Claudette, “So when I go out and I promote Avon, I try to tell people that I am coming from where I literally was begging for money to send my kids to school and with Avon, I no longer have to.”
MomDot September 24, 2012 (Impressions: 30,688)
Avon Representative Angelique Agee thought she wasn’t a business-minded person. After a few failed attempts in retail and corporate America, Angelique finally tried her luck with Avon in 1994. Years later, Angelique is now a successful business woman who affiliates herself with retirement homes in her community, helping retired residents choose gifts for loved ones as most of them are unable to shop on their own. Angelique is motivated by the ability to share her success story with other Avon Representatives. Angelique loves the earnings opportunity Avon offers; since 2005, as she has been able to make three times her income than she ever made in corporate America.
SoMdNews.com (Southern Maryland) September 21, 2012 (Impressions: 65,736)
Avon Representatives Thomas Mahaffey, Maryann Penn and Molly Stone-Bibb, all of Waldorf, MD, were awarded a seven-day cruise to Alaska for being recognized among the company’s top-selling Representatives in the country. The announcement was made at Avon’s President’s Recognition Program Celebration, an annual event that brings together Representatives who have distinguished themselves as top performers in sales or leadership.
AVON PRODUCT COVERAGE
PrintIn Touch Magazine: October 1, 2012
Advanced Techniques At Home Hair Color featured in “The Dark Side” as a great at-home hair color product to transition from light to dark hair.
SELF: October
Nailwear Pro Nail Enamel in Pink Power featured in “Live Pink While You’re Working” for a great product to pick up in support of breast cancer awareness month.
SELF: October
Avon’s Jon Bon Jovi Unplugged For Her featured in “What’s Your Scent Story?” as a sweet fresh scent for fall
Online
Examiner.com: September 15, 2012
ANEW Clinical Pro Line Eraser featured in “Avon ANEW Miraculously Erases Wrinkles With Hopes to Increase Company’s Revenue” as one of the newest advancements in anti-aging.
Examiner.com: September 24, 2012
Avon True Color Eyeshadow Quads, SuperSHOCK Max Mascara, Glimmersticks Liner, Glow Bronzer, Extra Lasting Liquid Foundation, True Color Blush, Ultra Luxury Lipliner and Ultra Color Rich Lipstick featured in “Get the Beauty Look: Cat Deeley, 64th Annual Primetime Emmy Awards, 2012” as being the products used in Deeley’s glamorous red carpet look.
Examiner.com: September 19, 2012
Paula Abdul Forever Collection featured in a Q&A with Paula discussing her collaboration with Avon.
LifeStyleMirror.com: September 24, 2012
Advanced Techniques Medium Hold Hair Spray and Advanced Techniques 360 Nourishment Morrocan Argan Oil Leave In Treatment featured in “Iconic” as a hair tool used to perfect Michelle Dockery’s Emmy look.
PaintedLadies.com: September 24, 2012
Avon True Color Eyeshadow Quads, SuperSHOCK Max Mascara, Glimmersticks, Glow Bronzer, Extra Lasting Liquid Foundation, True Color Blush, Ultra Luxury Lipliner and Ultra Color Rich Lipstick featured in “Cat Deeley’s Beauty Look With Avon: 64th Annual Emmy Awards” as the products used to create Deeley’s stunning Emmy’s look.
TheBoomerBrief.com: September 19, 2012
Button Down Lace Top featured in “4 Fun Finds for $80 and Under” as a great top for under $80.
TheMakeupGirl.net: September 23, 2012
Advanced Techniques Medium Hold Hair Spray and Advanced Techniques 360 Nourishment Morrocan Argan Oil Leave In Treatment featured in “Red Carpet Beauty 2012” as top styling tools used to style Michelle Dockery’s Hair for the Emmy’s.
No comments:
Post a Comment